The main objective of the project is to increase the skills and capacities of cultural operators, who are members of Cultural Routes and who have to face common challenges. For this purpose it is necessary to establish a strategy based on four main pillars that are important for the good functioning of a Cultural Route, Sources, Involvement of citizens, Cultural management, Cultural marketing and Storytelling.

Another important objective is knowledge transfer; therefore the results and conclusions of our project will be translated into a MOOC and other online tools in order to be transferable to other European Cultural Routes.

Our project combines training actions for cultural operators, pilot actions to test new knowledge, capitalization of results and an active communication and dissemination strategy.

Although the project is based on training, communication, dissemination and capitalization of the experience is very important, so we propose an active communication strategy adapted to cultural operators and open to the general public.

The project has an important part based on capacity building of cultural operators. It is based on a training itinerary that will start from the training activities of the international project, up to the implementation and testing of the pilot actions and their own barriers and solutions.

Each project partner will organise an international training course in its own territory. In total, there will be 4 international training courses for trainers based on these 4 specific topics. Each partner will organise an international training course based on its own good practices, but will also involve external experts.

After each training course, these participants will share the lessons learned with a wider group of local stakeholders, from the different members of the Cultural Routes. They will share this knowledge through organised workshops that will also be disseminated online (webinars), in order to also reach out to the international members of the Cultural Routes.

Following these training and dissemination sessions, each project partner will open calls for pilot projects. These ideas will be inspired by the knowledge acquired during the different training and exchange activities. All cultural operators who have participated in the different training sessions will be able to apply. The winning ideas will be implemented, with the support of the project partner and project funds. All pilot projects will have to respect quality and evaluation standards. Each partner will monitor and evaluate all pilot projects. The whole process will be monitored, reported and disseminated.

All project partners will then prepare pop-up material (videos, interviews, graphics, designs, etc.) to capture the whole process in a Massive Open Online Course (MOOC). This MOOC will be transferable to all Cultural Operators of the different project partners and also, to all Cultural Routes in Europe.

  • Sources: European Cultural Routes handle a massive variety of sources and the cultural operators have to learn how to deal with that abundance; they therefore need to acquire specific knowledge to address their sources on many levels: from management of archives and cataloguing to valorization, exhibition, installation and mainstreaming.
  • Cultural management: It is crucial for cultural operators to set up efficient management methods and structures, as well as new ways of revenue. A specialized management approach is required for cultural sectors to face specific challenges as conservation, protection, valorization, sustainability, governance, etc.
  • Citizens’ involvement: A crucial aspect for Cultural Routes’ existence is the participation of citizens both in artistic & cultural creation and in the fruition of cultural heritage. The involvement of audiences at local and also international level has been approached as a means to increase artistic production and reach a wider, diversified audience.
  • Marketing & storytelling: EU Cultural Routes require tailored promotion strategies to mainstream their existence, their features and their specific heritage. This unit has been focused on how to apply successful promotional strategies to the highly diversified heritage that Cultural Routes bear (museums, historical places, artistic monuments, events and festivals, immaterial cultural heritage, etc.) through a tailored storytelling aimed to attract audiences’ interest.

The main objective of the project is to improve the technical competences of cultural operators in all cultural operators participating in this project. At the same time, WalkEURoute will generate transferable knowledge and material to be useful for other potential cultural operators in Europe.

In particular, WalkEURoute addresses the programme's objective of strengthening the capacity of the European cultural and creative sectors to operate transnationally and internationally.

For this reason the expected results are the following:

  • Direct training of cultural operators trained directly at international level through various training courses for trainers and exchange workshops.
  • Dissemination of the project and the training programme to the partners and stakeholders of the Cultural Routes participating in the project.
  • Implementation of pilot actions in each of the themes that are successful and can provide solutions to some of the problems detected during the training actions and faced by the Cultural Routes.
  • Generation of a Massive On line Open Course (MOOC), including Pop-up material to share the knowledge and experiences achieved during the project and to be a transferable learning to any Cultural Route of the Council of Europe or interested organizations.